Why price comments cost you sales
On Instagram the price question is the buying question. Every unanswered one is a customer deciding somewhere else:
- The answer comes too late. Answering by hand means hours of delay on a busy post, and by then the person has scrolled on.
- "Check your DM" is a second step. Writing that under a comment and then typing the price in a DM doubles the work for every buyer.
- The same question, over and over. A post that sells gets the price question dozens of times, worded a dozen ways.
- Evenings and weekends. The comments arrive when your audience is free, which is usually when you are not.
Automation does not change how you sell. It sends the reply you were already typing, the moment the question arrives.
One keyword catches every way people ask
Komently looks for the keyword anywhere in the comment and ignores capital letters and accents. So "price" matches "Price?", "what's the price" and "price pls". Set these and every common version is covered:
- price
- pricing
- how much
- cost
- "pm"
A keyword in quotes only fires when the comment is exactly that word, punctuation and emoji aside. That is how "pm" catches the comment "PM 🙏" without firing on "ready by 5pm".
Keywords to be careful with
- Short words hidden inside longer ones. "cost" also fires on "costume" and "rate" on "great". Use the full phrase, or put a short keyword in quotes.
- One automation for posts with different prices. Link each automation to its own post so every DM quotes the right price.
- A price that is out of date. When it changes, edit the DM once. Every new comment gets the new price from then on.
Four replies that sell
Each is one automation. Start with the one that fits the post getting the most price questions:
One product, one price
- Post says
- “New drop in black and sand. Comment PRICE for details.”
- They comment
- price?
- Komently sends
- A DM with the price, the sizes and a link to order.
A whole collection
- Post says
- “The full summer collection is here.”
- They comment
- how much
- Komently sends
- A DM with the price range and a link to the collection page.
Price plus delivery
- Post says
- “Delivering everywhere this week.”
- They comment
- how much with delivery
- Komently sends
- A DM with the price, delivery time and delivery cost, so the buyer has nothing left to ask.
Offers and limited stock
- Post says
- “Only 20 pieces at this price.”
- They comment
- PM
- Komently sends
- A DM with the offer price and a link to order before it sells out.
Reply in public too
A public reply under the comment shows everyone reading that you answer, and points them to their DMs. Komently can post it automatically with the DM:
- "Sent you the price in DMs 📩"
- "Check your messages, details sent 🙌"
- "Done! The price is in your DMs"
- "Just messaged you the details 💬"
Use a few different versions so the replies do not look copy-pasted. When a post goes viral, public replies are paced at about one a minute, up to 100 per post a day, to keep your account safe. Everyone who comments still gets the price by DM.
Set it up in five steps
Start with the post that already has the most price questions:
- 1
Connect your account
An Instagram professional account or a Facebook Page, through Meta's official login. - 2
Pick the post
Choose the post with the most price questions. On Starter you can also cover all posts, or the next one you publish. - 3
Add the keywords
The words your customers use: price, how much, and the others from the list above. - 4
Write the DM
The price, sizes or options, delivery, and a link to order. Write it the way you would answer by hand. - 5
Add the public reply
A few short versions of "sent you the price in DMs", then switch the automation on.
Comment on the post from another account to see the DM arrive. It takes a few seconds.