Who this fits
Stores that sell through content rather than through a catalogue:
- Fashion and accessories brands
- Skincare and beauty
- Food, drink and specialty goods
- Homeware and print shops
- Supplement and wellness brands
- Affiliate and creator storefronts
If a Reel can sell the product, the comment section is your storefront and it is currently unstaffed.
Four workflows that sell
Each is one automation, and the first pays for the rest:
Product link on demand
- Post says
- “Comment SALE for the discount code.”
- They comment
- SALE
- Komently sends
- A DM with the code and a tracked link straight to the product.
Sizing and fit questions
- Post says
- “Any DM containing SIZE”
- They comment
- SIZE
- Komently sends
- Your size guide and the one sentence that actually answers it, sent immediately.
Restock waitlist
- Post says
- “Sold out. Comment RESTOCK to hear first.”
- They comment
- RESTOCK
- Komently sends
- Confirmation plus an email ask, so the next drop goes to a list you own.
Shipping and returns
- Post says
- “Any DM containing SHIPPING”
- They comment
- SHIPPING
- Komently sends
- Delivery times, cost and the returns policy, without you typing it again.
Keywords that convert
Buying words, not clever words:
- sale
- link
- size
- restock
- shipping
- code
Getting it running
Start with the product that gets the most “where can I buy this”:
- 1
Connect the account
Meta's official login, Instagram professional account or Facebook Page. - 2
Automate your best-selling post
The one with the most comments asking how to buy. That is where the money already is. - 3
Use a tracked link
So you know whether the DM earned the click, not just the send. - 4
Add the code or the email ask
A code converts now; an email converts for the next drop too. Email capture is a paid feature. - 5
Apply to all future posts
So every product post is covered without you remembering to set it up.
The Free plan includes 1,000 DMs a month and 3 tracked links, which is enough to prove the workflow on one product.
Where this sits in your funnel
The gap on Instagram is between interest and the product page. This closes it:
- Reel
- Comment
- DM with link
- Product page
- Order
The DM is the only step you were not running, and it is the one where intent is highest.
What to measure
Four numbers that tell you whether it works:
- Comments per product post. The prompt has to be in the caption, not only in the video.
- Click-through on the DM link. Tracked links make this visible per automation.
- Code redemptions. From your store, matched to the campaign keyword.
- Revenue per automated post. The number that decides whether you do this on every drop.