Who this fits
Creators whose content asks the audience to do something:
- Recipe, food and baking creators
- Photo and video creators sharing presets
- Fitness and wellbeing creators
- Educators and explainer accounts
- Faith, lifestyle and community creators
- Anyone monetising with affiliate links
If you have ever typed the same link into twenty separate DMs, this is for you.
Four workflows for creators
Each one is one automation and one line in the caption:
Deliver the free thing
- Post says
- “Comment PRESET and I'll send you the preset.”
- They comment
- PRESET
- Komently sends
- The download link, delivered in seconds, with an email ask on paid plans.
Recipe or method
- Post says
- “Comment RECIPE for the full method.”
- They comment
- RECIPE
- Komently sends
- The full recipe link, so the caption stays short and the Reel stays watchable.
Affiliate link
- Post says
- “Comment LINK for the gear I use.”
- They comment
- LINK
- Komently sends
- Your affiliate link, tracked so you know which Reel earns.
Brand enquiries
- Post says
- “Any DM containing COLLAB”
- They comment
- COLLAB
- Komently sends
- Your media kit and rates, which filters the serious from the hopeful.
Keywords creators use
One word, easy to type on a phone:
- preset
- recipe
- link
- guide
- collab
- yes
Getting it running
Ten minutes, and it works on every Reel afterwards:
- 1
Connect your Instagram account
Meta's official login. A professional account, Creator or Business, is required by Meta for messaging automation. - 2
Pick the Reel that keeps getting comments
The one where people still ask for the link weeks later. - 3
Write the DM in your own voice
Read it aloud. If it does not sound like your caption, rewrite it. - 4
Apply it to all future posts
So the next Reel is covered before you publish it. - 5
Test from another account
Comment the keyword yourself and check what arrives.
The Free plan covers 1,000 DMs a month on 1 account, which is enough for most creators until a Reel takes off.
Where this sits
Reach is the part you do not control. This is the part you do:
- Reel
- Comment
- DM
- Link or email
Every automated DM is a person who moved from watching to doing, which is the only transition that matters.
What to measure
Four numbers, and only one of them is vanity:
- Comments with the keyword. Your caption's job. If it is low, the prompt is buried.
- DM delivery rate. Should be close to everything that matched.
- Link clicks. Whether the message earned the tap.
- Emails collected. The audience you keep when the algorithm changes its mind.