Who this fits
Coaches and practitioners whose Instagram audience is bigger than the hours they have:
- Business and career coaches
- Fitness and nutrition coaches
- Writing, art and skills educators
- Therapists and wellbeing practitioners
- Course creators selling a cohort
- Consultants running discovery calls
The common shape: something free worth having, delivered by DM, followed by a conversation that only you can have.
Four workflows that earn their keep
Each one is a single automation. Start with the first:
Lead magnet to email list
- Post says
- “Comment PLAN and I'll send my 4-week plan.”
- They comment
- PLAN
- Komently sends
- The DM asks for the email, then delivers the plan. On paid plans the email lands in your list through a webhook.
Discovery call booking
- Post says
- “Comment CALL if you want to talk it through.”
- They comment
- CALL
- Komently sends
- A short DM with your calendar link and what the call covers.
Waitlist for the next cohort
- Post says
- “Doors open in March. Comment WAITLIST to hear first.”
- They comment
- WAITLIST
- Komently sends
- Confirmation plus the email ask, so you can announce to a list rather than to the algorithm.
Answering the price question
- Post says
- “Any DM containing PRICE”
- They comment
- PRICE
- Komently sends
- Your pricing, what is included and the next step, sent in seconds instead of tomorrow.
Keywords coaches use
Short, tied to the offer, hard to type by accident:
- plan
- call
- guide
- waitlist
- start
- price
Getting it running
An afternoon, and the first one takes five minutes:
- 1
Connect your Instagram account
Meta's official login. Your password never leaves Instagram. - 2
Pick the post that already performs
Not a new one. The post that gets saved and shared is the one worth automating. - 3
Set the keyword and write the DM
Deliver what you promised in one message. Keep it to the length you would actually type. - 4
Add the email ask if the list matters
A paid feature, and the one that turns Instagram attention into something you own. - 5
Apply it to future posts
Turn on the option that covers everything you publish from now on, so you never have to remember.
The Free plan covers 1,000 DMs a month and 5 automations, which is enough to test all four workflows before paying anything.
Where this sits in your funnel
Instagram is the top; the list and the call are the middle. Automation is the bridge that usually does not exist:
- Post
- Comment
- DM
- Call
Every step you automate is a step that happens at 11pm on a Sunday, when the person is actually reading, instead of on Tuesday when you get to your inbox.
What to measure
Four numbers, in this order:
- Comments per post. If the keyword prompt is not in the caption and the first line, nobody types it.
- Email capture rate. The share of DM recipients who give an email. Below a third usually means the free thing is not worth the address.
- Link clicks. Whether the message earned the tap.
- Calls booked. The only one that pays. Track it back to the post that started it.